A fresh new look for Jacques Amand

You may have noticed that things look a little different around here.

We’re delighted to introduce the new look for Jacques Amand — a refreshed identity that celebrates where we’ve come from while looking ahead to the future.

Nearly 100 years of growing something special

Jacques Amand has been a family business for almost a century. Over the generations, our name has become synonymous with exceptional flower bulbs, unusual and hard-to-find varieties, horticultural knowledge and a genuine passion for plants.

While a great deal has changed during that time, the things that matter most to us haven’t.

We remain the same family business, with the same knowledgeable team and the same commitment to supplying exceptional quality flower bulbs that our customers have trusted for generations.

Our new identity is about making sure the way Jacques Amand looks and feels reflects that.

Rooted in our heritage

Rather than leaving our history behind, we wanted to bring some of it back to the fore.

Long-standing customers may recognise the ‘Tulip man’, an illustration that has been part of Jacques Amand’s history. He has been carefully redrawn and given a new lease of life as part of our refreshed identity.

Our new logo also has a distinctly botanical detail at its heart, with a tulip forming part of the Jacques Amand name, accompanied by fresh greens and pinks inspired by the plants and flowers we work with every day.

It feels new, but unmistakably Jacques Amand.

The same passion for extraordinary bulbs

Of course, a new logo doesn’t change what arrives in your garden.

We’ll continue searching out and supplying an extensive collection of bulbs and plants, from much-loved garden favourites to the rare, unusual and unexpected varieties for which Jacques Amand has long been known.

And behind every order is the horticultural knowledge built up over generations. Whether you know exactly what you’re looking for or need a little help choosing, our team is here to share that experience with you.

A new chapter

As we approach our centenary, it felt like the right moment to give Jacques Amand a fresh identity for its next chapter.

Over the coming months you’ll start to see our new look appearing across our website, catalogues, packaging and communications. Some things will change gradually, so you may spot a mixture of old and new along the way.

But underneath it all, we’re still Jacques Amand.

The same family. The same knowledge. The same passion for exceptional bulbs. Just with a fresh new look.

Thank you for being part of our story. We’re very much looking forward to what comes next.